Do you know your tastes?

The Complex Psychology of Why People Like Things

In the time of the Facebook thumbs up, what does it mean to “like” something? What is it that makes humans decide they prefer one thing over another, so that you click replay on one song all day and cover your ears whenever you hear another in public? And how do Netflix and Spotify and other recommendation engines seem to know your taste as well or better than you do sometimes? What determines people’s preferences is a fuzzy, hard-to-pin-down process, but Tom Vanderbilt takes a stab at it in his new book, You May Also Like. ….[READ]

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