Trust is a massive asset

Who do you trust and why does it matter?

Would you trust a banker? Stop laughing now…you there, in the back, stop it… Now, seriously, would you? More to the point perhaps, would a banker trust you? And what matter if they did or didn’t? Generalising, how much trust do you place in your business partners up and down the supply chain? In others in the financial system? And does it matter? There is increasing evidence that trust matters for economic and financial outcomes. Trust is something intangible, but measurable. ….[READ]

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