What context is best?

Brands Must Recognise We’re a Million Different People From One Day to the Next

The Verve song, “Bitter Sweet Symphony”, is famous for its haunting chorus, infamous video and the Rolling Stone’s accusations of plagiarism. However, it’s the lyrics that should interest marketers, especially the line “I’m a million different people from one day to the next”. These words demonstrate an important human insight – that who we are changes from moment to moment and context to context. The implication for advertisers is that we should be less obsessed by target audiences and instead focus more on identifying the moments when consumers are pre-disposed to messaging. But are the Verve right? Are we really “a million different people from one day to the next”? …..[READ]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s