The importance of micro-moments

Time Pressure: Behavioral Science Considerations for Mobile Marketing

There’s a certain, and quite common, mobile on-the-go mindset that’s about executing something immediately under time pressure. Because of this, some of the well-studied social science phenomena related to time pressure are particularly applicable in helping to understand mobile decision-making. This consideration is key for marketers who are trying to reach and influence us in these moments. Let’s start with the obvious: The fact that we can—and often do—use mobile devices while on-the-go is a huge differentiator between our online behavior on a laptop versus on a mobile device. ….[READ]


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