The eyes don’t lie

Eye Tracking Beyond Heat Maps

Eye tracking delivers important insights about consumer attention: what people are looking at or what draws their attention and for how long. From this data, direct comparisons can be made about how competitive brands draw attention in stores, on desktops or mobile devices. The same technology is used to monitor, record and analyze shopper behavior to understand what visual cues might trigger someone to select an item off of a shelf in a store or engage with a social media post by liking or favoriting. ….[READ]

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