How to increase humanitarian aids

Extreme Innovation Meets Behavioral Economics

As marketers, we are fascinated by the new and the shiny. The most common sources of inspiration tend to be young, fashionable and trendy. Yes, there are plenty of clever ideas sprouting in Brooklyn’s hipster enclave. But increasingly, we are finding remarkable ideas by looking in the opposite direction: the people and institutions forced to innovate in extreme conditions of scarcity, poverty and chaos. Contrary to what one might imagine, a wave of invention is emerging from the humanitarian sector, and the type and amplitude of this innovation is far from anecdotal. ….[READ]

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