How to influence decision-making with psychological triggers

The Psychology Behind a Sale | Persuading Conversions Through Cognitive Biases

Ever wondered why “selling” has such a negative connotation about it? Why is it that the immediate, associative adjective used to describe salesmen is pushy and not helpful? What’s with the bias? We come loaded with pre-conceived apprehensions when making buying decisions. Simply put, we are unable to make a buying commitment until our apprehensions are dispelled, our negative bias is countered and a positive bias is induced in favor of our buying decision. Notice the choice of word. “Bias.” The human mind works in weird ways. ….[READ]


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