The investor psychology and why VCs aren’t immune One of the most oft-repeated quotes about investing goes something like this: Be fearful when others are greedy and greedy when others are fearful. While Warren Buffett may not have had venture … Continue reading The fear of missing out
The Strange Rise of Neuromarketing On Twitter, someone linked me to this: the Neuromarketing World Forum (NWF) 2016, which has just taken place in Dubai (which the conference organizers call “the Neuromarketing Capital of the World”). It was a three-day … Continue reading Is neuromarketing just hype?
Be Bites: How to De-bias Decision Making Behavioural scientists and psychologists such as Nobel prize winner Daniel Kahneman acknowledge that merely knowing that we can make biased, irrational decisions does not necessarily de-bias our thinking and decision-making. It’s more effective … Continue reading Design for biases
How to start nudging people to drink less alcohol Millions of pounds is spent each year to bombard us with information on the risks of alcohol. But do such campaigns work? Our research shows that some simple tweaks to how … Continue reading Ranking matters
Why Nudging Your Customers Can Backfire In the approximately eight years since the book Nudge, by Richard Thaler and Cass Sunstein, came out, nudges have become a widely used consumer influence strategy. Nudge marketing refers to deliberately manipulating how choices … Continue reading Nudge marketing is not always rosy
Google’s ‘Goals’ Could Be One Of The Largest Behavioral Science Experiments Ever Conducted Can small changes to your calendar have big effects on your behavior? One of the biggest challenges behavioral scientists are tackling these days is helping us balance … Continue reading How to stick to your goals
Why Luck Matters More Than You Might Think I’m a lucky man. Perhaps the most extreme example of my considerable good fortune occurred one chilly Ithaca morning in November 2007, while I was playing tennis with my longtime friend and … Continue reading How hindsight bias affects self-made people