The many facets of neuromarketing

Neuromarketing Exits ‘Hype Cycle,’ Begins to Shape TV Commercials

After a wave of enthusiastic publicity followed by an equal measure of skepticism, neuromarketing seems to finally be getting some respect. Samsung and the firm Neuro-Insight told an audience of marketing researchers last month how they analyzed the distinctive brain activity of iPhone and Samsung enthusiasts to develop TV commercials that appealed to Apple fans. Usefully, if unsurprisingly, the work revealed that Apple enthusiasts didn’t enjoy being mocked, but did respond to ads that pinpoint problems with iPhones and solutions offered by Samsung. ….[READ]

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