Ranking matters

How to start nudging people to drink less alcohol

Millions of pounds is spent each year to bombard us with information on the risks of alcohol. But do such campaigns work? Our research shows that some simple tweaks to how the message is delivered – by applying findings from behavioural science – could help government campaigns have a far bigger impact. And cost savings might even go some way to filling the £22 billion funding black hole the NHS finds itself in. Excessive drinking is a big problem. …..[READ]

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