Nudge marketing is not always rosy

Why Nudging Your Customers Can Backfire

In the approximately eight years since the book Nudge, by Richard Thaler and Cass Sunstein, came out, nudges have become a widely used consumer influence strategy. Nudge marketing refers to deliberately manipulating how choices are presented to consumers. Its goal is to influence what consumers choose, either to steer them toward options that the marketer believes are good for them or simply to stimulate purchases and increase sales. For example, a supermarket places plastic mats with huge arrows marked “Follow the green arrow for your health” pointing shoppers toward the produce aisle. ….[READ]


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