Cognition and money

What Is Cognitive Economics? Understanding the World Through New Types of Data

Economics isn’t just a number’s game. Human irrationality is so intrinsically tied up in the human need to rationalize that financial decisions are often made when our conscious brains are held for ransom by our emotions. Because of this, the study of money has specific branches devoted to the study of Homo sapiens interacting with money. The dismal science has genetic, experimental, and neurological branches. Then there is cognitive economics, the economics of what is going on in people’s minds. Cognitive economics is characterized by its unique use of data. ….[READ]

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