Circular economy: getting the circulation going

Make recycled goods covetable

Humans are unique in the animal kingdom in their capacity for materialism. We make, use and trade objects for their symbolic value as much as their functionality. One of the earliest examples of such artefacts— a piece of carved ochre found in the Blombos Cave in South Africa — dates from at least 70,000 years ago. Possessions are extensions of our selves. Beyond making tools, we adorn ourselves and bury our dead with objects. Objects have social significance. Through them we signal our identity and status to others. ….[READ]

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