Endless choice is not that good

How to Listen to Music

Last june, the record mogul Jimmy Iovine, legendary for helping launch the careers of artists ranging from Tom Petty to Eminem, appeared on a San Francisco stage to announce that his latest employer, Apple, had a bold new product that would change the future of music. He called that product an “ecosystem.” Drake, then the biggest rapper on the planet, was on hand to testify about Apple’s foresight. The industry press mostly yawned. Beneath the hype was one basic proposition—hear almost anything, anytime, anywhere!—that the likes of Spotify already offered to millions of users. ….[READ]


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