The doorway effect

Why you forget what you came for when you enter the room

Forgetting why you entered a room is called the “Doorway Effect”, and it may reveal as much about the strengths of human memory, as it does the weaknesses, says psychologist Tom Stafford. We’ve all done it. Run upstairs to get your keys, but forget that it is them you’re looking for once you get to the bedroom. Open the fridge door and reach for the middle shelf only to realise that we can’t remember why we opened the fridge in the first place. Or wait for a moment to interrupt a friend to find that the burning issue that made us want to interrupt has now vanished from our minds just as we come to speak: “What did I want to say again?” we ask a confused audience, who all think “how should we know?!” ….[READ]

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