Nudging Madagascar’s children

How the World Bank is ‘nudging’ attitudes to health and hygiene

Every two months, 800 women gather in a church courtyard in the village of Tritriva, Madagascar, to receive cash from the Malagasy government. Mothers of six- to 10-year-olds get the payment only if their children have regularly attended school. For those with children under five, it’s unconditional – but they are given information about family health and nutrition. With more than half of Madagascar’s children chronically malnourished, it is vital these women take note. But the problem is not just financial. Breaking long-term habits, such as spending the bulk of your income on rice, is extremely difficult – especially, according to recent research, for those living in extreme poverty. ….[READ]

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