Nudging people to engage and focus

A discussion on the design of everyday things

The behavioural insights movement is similar in that it too looks for opportunities to design choice environments in ways that flow with, rather than against, the psychology of individual decision-making. An excellent how-to guide for implementing this approach in practice is the UK Behavioural Insight Team’s “EAST” publication, which discusses a framework for how decision designers can make (and should make) products and services more Easy, Attractive, Salient and Timely to consumers or citizens. ….[READ]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s