Nudging people to engage and focus

A discussion on the design of everyday things

The behavioural insights movement is similar in that it too looks for opportunities to design choice environments in ways that flow with, rather than against, the psychology of individual decision-making. An excellent how-to guide for implementing this approach in practice is the UK Behavioural Insight Team’s “EAST” publication, which discusses a framework for how decision designers can make (and should make) products and services more Easy, Attractive, Salient and Timely to consumers or citizens. ….[READ]

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