Have you ever run red lights?

Nudgespotting: an investigation of traffic nudges

Recently, on a trip to Addis Ababa, Ethiopia, I was running late for a meeting. My taxi driver came to an abrupt halt at a red light and my eyes anxiously darted to the clock on my phone: how long would I be forced to wait? As if my mind had been read, I looked up to see that next to the red light was a timer displaying the seconds remaining until the light would turn green. I was immediately pleased to have my uncertainty alleviated, but later on I started wondering: are these timers nudging us to become better drivers? Or are they causing us to misbehave? Let’s investigate. ….[READ]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s