Does prescriptions work better than proscriptions? As in many other countries around the world Denmark a few years ago (2007) banned indoor smoking from workplaces, restaurants and other contexts potentially exposing others to second hand smoking. While the law has … Continue reading Not-to-do is not what-to-do
How to Help More College Students Graduate The United States has a dropout crisis. Sixty percent of people go to college these days, but just half of the college students graduate with a bachelor’s degree. Some people earn a shorter, … Continue reading Nudging students
Here’s How to Crack the Code on Your Customers’ Behavior In an effort to explain a fundamental tenet of physics, Albert Einstein is quoted as saying, “Nothing happens until something moves.” A similar truth holds about our organizations: nothing happens … Continue reading The intent / behavior gap
The Scientist Who Believes Your Personality Predicts Your Taste in Music There’s no accounting for taste, unless, that is, you are a scientist whose job it is to account for such intangible things. David Greenberg, a psychologist affiliated with the … Continue reading Your musical brain on Spotify
What Consumers Should Know About Good-Better-Best Pricing These days, good-better-best pricing is everywhere. When purchasing an airplane ticket, for example, passengers can buy the default coach ticket (good), pay for some extra leg-room by upgrading to “premium economy ” (better) … Continue reading What should consumers do?
Mathematically modelling how the brain makes complex decisions Researchers have constructed the first comprehensive model of how neurons in the brain behave when faced with a complex decision-making process, and how they adapt and learn from mistakes. The mathematical model, … Continue reading Models for brain
A good gift should have these two characteristics Valentine’s Day is upon us, so I took the opportunity to call behavioral economist Dan Ariely to talk about relationships and dating. Ariely gave a Google Talk on the topic back in … Continue reading Are gifts about economic exchanges?