The intent / behavior gap

Here’s How to Crack the Code on Your Customers’ Behavior

In an effort to explain a fundamental tenet of physics, Albert Einstein is quoted as saying, “Nothing happens until something moves.” A similar truth holds about our organizations: nothing happens until someone does something. And this is especially true when that someone is a customer and that something is buying your product or service. Marketers, salespeople, leaders, and managers are all, either directly or indirectly, in the behavior-change business. And although we all belong to organizations that now sit firmly in the 21st century, most of our approaches to consumer-behavior change are stuck just as firmly in the past. ….[READ]



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