Are gifts about economic exchanges?

A good gift should have these two characteristics

Valentine’s Day is upon us, so I took the opportunity to call behavioral economist Dan Ariely to talk about relationships and dating. Ariely gave a Google Talk on the topic back in October that piqued my interest. What I wanted to know was: What’s the best gift to buy a significant other? It turns out, I’ve been giving gifts all wrong. Kristen Doerer: What is the best gift to buy a significant other? I’m sure that’s probably something that’s on a number of people’s minds right now as they scramble for last-minute gifts. Dan Ariely: A good gift has two characteristics. The first one is that it alleviates guilt. ….[READ]

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