Virtual reality in the brain

Jeremy Bailenson Peers Into the Future of Virtual Reality

Virtual reality is getting a lot better at simulating the real world. Just how good is it going to get, and how fast? And what’s the best way to deploy the technology for consumers and businesses alike? The Wall Street Journal’s Geoffrey A. Fowler spoke to Jeremy Bailenson, co-founder of Strivr Labs and director of the Virtual Human Interaction Lab at Stanford University. Here are edited excerpts of their discussion. A new experience MR. FOWLER: So what can VR do that you can’t just do with a computer screen? MR. BAILENSON: My Ph.D. is in cognitive psychology. And what I study is how the brain responds to virtual reality. It’s all about your movement. ….[READ]


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