The index card

Don’t Let Your Brain Throw Away All of Your Money

The new book The Index Card: Why Personal Finance Doesn’t Have to Be Complicated has a very simple premise, and it’s explained right there in the title: Everyday investors shouldn’t mess around with “sophisticated” strategies that will only lose them money — even seemingly mainstream ones like stock-picking. Index funds and other safe, reliable options that mitigate risk are a much better bet. The idea for the book originated back in 2013, during a conversation between Dr. Harold Pollack, a University of Chicago social-science professor (and frequent Science of Us source), and Helaine Olen, a New York Magazine contributor and the author of Pound Foolish: Exposing the Dark Side of the Personal Finance Industry.  ….[READ]


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