Cognitive biases in science

Why people fall for pseudoscience (and how academics can fight back)

Pseudoscience is everywhere – on the back of your shampoo bottle, on the ads that pop up in your Facebook feed, and most of all in the Daily Mail. Bold statements in multi-syllabic scientific jargon give the false impression that they’re supported by laboratory research and hard facts. Magnetic wristbands improve your sporting performance, carbs make you fat, and just about everything gives you cancer. Of course, we scientists accept that sometimes people believe things we don’t agree with. That’s fine. Science is full of people who disagree with one another . If we all thought exactly the same way, we could retire and call the status quo truth. ….[READ]

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