How to exploit inattentive consumers

The cost of overconfidence

So, how are those resolutions going? Given that the new year has scarcely begun, there is some chance that your will remains as firm as it was on New Year’s Eve: the cigarettes have not been smoked, the white wine has not been guzzled and you actually went to the gym. As we all know, however, a year is a long time to stay strong. Companies know it too, and some base their entire business model on our tendency to overestimate our willpower, our memory or our ability to navigate small print so devious that it would make Rumpelstiltskin blush. ….[READ]


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