Framing what you do

How Framing And Removing Anti-Nudges Can Improve Customer Experience

Recently, I had a chance to chat with Rory Sutherland, who is Vice-Chairman of Ogilvy & Mather UK and a cofounder of #ogilvychange, their behavioural science practice. Rory is a leading thinker in the marketing and advertising space and a huge proponent of how we can use insights from cognitive psychology and behavioural economics to improve marketing and customer experience. I wanted to highlight two insights from our conversation that are both practical and useful ways that firms can think about to improve their service and experience using behavioural insights. ….[READ]


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s