To nudge or not to nudge

Is nudging without disclosing it really ethical?

Many entities, both public and private, now incorporate (knowingly or not) behavioral economics principles into their policies and processes. They use nudges and choice architecture to increase the percentage of citizens/clients that adopt a specific behavior in certain situations. In doing so, they explicitly choose an outcome that they view as the best outcome for eitherc themselves or the clients/citizens they are serving. A good example of this practice is what Riot Games does: Riot Games, the Santa Monica-based company behind this wildly successful game, wants to raise the standards of online communities. So it is experimenting with ways to encourage positive behavior and tamp down negative interactions. ….[READ]


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