How our associative minds work

Never have the embarassment of forgetting a name again

A reader, Dan, asks “Why do we forget people’s names when we first meet them? I can remember all kinds of other details about a person but completely forget their name. Even after a lengthy, in-depth conversation. It’s really embarrassing.” Fortunately the answer involves learning something fundamental about the nature of memory. It also provides a solution that can help you to avoid the embarrassing social situation of having spoken to someone for an hour, only to have forgotten their name. To know why this happens you have to recognise that our memories aren’t a simple filing system, with separate folders for each kind of information and a really brightly coloured folder labelled “Names”. ….[READ]

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