Machos nachos

People prefer food that comes in sexist packaging

Putting unhealthy food in macho masculine packaging, or healthy food in feminine-themed packaging, makes it taste nicer, and people are willing to pay more for it. That’s according to a new study published in Social Psychology which finds that, at least in the US, cultural beliefs about gender and food are so entrenched that people actually prefer food that’s packaged in an apparently sexist way. While there is in fact some evidence that men on average do prefer naughtier dinner options like red meat and that women more often prefer fruit and veg, it is of course ridiculously presumptuous to assume that all men prefer fattening food and that all women prefer slimming food. ….[READ]


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