Feel nothing, do nothing

How to *Use* Human Behavior to Change Human Behavior

Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: Context: ‘Human behavior flows from three main sources: desire, emotion, and knowledge’ – Plato. People do not make choices in a vacuum – they make them based on what is available. When it comes to choosing a sustainable product, only 13-17 percent of people will make a choice that is not easy. …[READ]


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s