Feel nothing, do nothing

How to *Use* Human Behavior to Change Human Behavior

Joss Tantram of Terrafiniti started the final workshop of SB’15 London by simplifying the title of the session and calling it ‘old challenges, new tools,’ and giving us three change challenges to think about: Context: ‘Human behavior flows from three main sources: desire, emotion, and knowledge’ – Plato. People do not make choices in a vacuum – they make them based on what is available. When it comes to choosing a sustainable product, only 13-17 percent of people will make a choice that is not easy. …[READ]

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