How to frame political arguments

The Key to Political Persuasion

In business, everyone knows that if you want to persuade people to make a deal with you, you have to focus on what they value, not what you do. If you’re trying to sell your car, you emphasize the features of the sale that appeal to the buyer (the reliability and reasonable price of the vehicle), not the ones that appeal to you (the influx of cash). This rule of salesmanship, as we demonstrated in a series of experiments detailed in a recent article in the journal Personality and Social Psychology Bulletin, also applies in political debate — i.e., you should frame your position in terms of the moral values of the person you’re trying to convince. ….[READ]


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