Is there a singles market in China?

Singles Day in China Draws New Suitors: Foreign Sellers

Over the last year, A2, an Australian milk company, made an unexpected discovery: A sharp increase in domestic sales came from Chinese bulk buyers, not local mothers. To bridge the 4,000-mile gap between its continent and the doorsteps of its newest customers, A2 began selling its products in two of China’s biggest online marketplaces — Tmall, part of Alibaba, and its rival JD.com. Six months later, A2 is part of the frenzy of discounting that is Singles Day, China’s annual shopping festival. The commercially driven event began as a celebration of single people, held on a date that said it all, 11/11. ….[READ]

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