Are you a deal breaker in love?

Loss Aversion and Romance

Loss aversion is one of the most important concepts in behavioral economics. It refers to the fact that we care more about losses than about gains when we make decisions. “Losses loom greater than gains” is how Daniel Kahneman and Amos Twersky put it in their well known paper arguing that much of our financial behavior is driven by this behavioral force. But recent studies by social psychologists show that loss aversion also strongly influences our romantic decisions and our choice of partner. ….[READ]


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