Nudges from real world

Nudgespotting: when nudges backfire

Welcome to Nudgespotting! Every other week we’ll take a quick look at some real-world nudges, with a healthy dose of commentary and behavioral references. This week we turn our behaviorally-focused eyes to well-intended nudges that backfire, either with an opposite of what was intended effect, or some other unforeseen negative effect. One of the most used principles from behavioral science is the descriptive norm. A US-based company called Opower utilizes this principle throughout their products, which are primarily redesigns of electricity bills that show a comparison of a household’s energy use to its neighbors. ….[READ]

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