How to nudge people to vote

Using a lottery to incentivise voter registration

The results of work on voter registration, led by UCL’s Professor Peter John and supported by the Behavioural Insights Team have been published in the journal Electoral Studies. This paper reports the results of a randomised controlled trial in a London borough. In order to vote in the UK, you need to register in advance. Voter registration is therefore important, as failure to register can lead residents to become effectively disenfranchised. Registration also helps to prevent fraud, and can improve residents’ credit ratings as registration details are often used in credit checks. ….[READ]

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