Why do you share what you do?

What neuroscience and psychology can teach us about shareable content

What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion, or something else? Turns out, there’s more to social sharing than just measuring metrics: Psychology. The strange nature of our brains is the reason we hotly debate the color of a dress or why we freely and emotionally share a post by a grieving widow after the death of her husband or why we feel an urgent need to pass on that video of the ice-cream eating dog to our animal-loving father-in-law. (Guilty!) It’s not logic that guides those shares; it’s emotion. ….[READ]

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