Self-Important Pop-Up Ads Aren’t Nearly As Clever As They Think They Are First off, I have a few confessions to make. Despite being a business and economics writer, I’m not interested in today’s most important stocks. I don’t actually like … Continue reading Are pop-up ads too self-confident?
Perfect Pitching The reality-television star Bethenny Frankel climbed into a black S.U.V. and addressed the driver. “Hi,” she said. “How are you? Can I have one of those candies?” It was a Friday afternoon in SoHo, and Frankel and her … Continue reading How to link a business to a public figure
When Adding Bike Lanes Actually Reduces Traffic Delays A big reason for opposition to bike lanes is that, according to the rules of traffic engineering, they lead to car congestion. The metric determining this outcome (known as “level of service”) … Continue reading Street design for bikers safety
Vaccines Are Not to Blame Sarah Lemar was born Dec. 5, 1979, in Memphis, Tennessee. She and her mother, Alice Clinton, soon fell into the blissful routine of a new mom and her first infant. Days, Clinton would steal naps … Continue reading Why do people fear vaccines?
Volkswagen launches latest safety innovation designed by children via Colenso BBDO NZ In 2014, Volkswagen was the biggest R&D spending company in the world, investing US$13.5 billion. Much of this focus is on safety. And while Volkswagens are undoubtedly getting … Continue reading Nudge for safer cars
Obama orders federal agencies to hire psychologists President Obama on Tuesday directed federal agencies to incorporate “behavioral science insights” into their daily work to improve how federal agencies deliver programs and services, which includes the hiring of psychologists by the … Continue reading Using behavioral economics to better serve the American people
France’s baby boom secret: get women into work and ditch rigid family norms Over the past 10 years the offices of France’s National Institute for Demographic Studies (Ined) have seen a steady stream of Korean policymakers and Japanese academics, determined … Continue reading How to achieve a high fertility rate