How to link a business to a public figure

Perfect Pitching

The reality-television star Bethenny Frankel climbed into a black S.U.V. and addressed the driver. “Hi,” she said. “How are you? Can I have one of those candies?” It was a Friday afternoon in SoHo, and Frankel and her director of business operations were on their way to a party. She unwrapped a hard candy and sucked on it thoughtfully. Though Frankel is forty-four, with a five-year-old daughter, she has the skinny-but-busty figure more commonly associated with lingerie models and comic-book vamps than with middle-aged parents. As is often the case with Frankel, the party was not strictly for recreational purposes. She was promoting a line of premixed, low-calorie alcoholic drinks called Skinnygirl Cocktails. ….[READ]


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