How to link a business to a public figure

Perfect Pitching

The reality-television star Bethenny Frankel climbed into a black S.U.V. and addressed the driver. “Hi,” she said. “How are you? Can I have one of those candies?” It was a Friday afternoon in SoHo, and Frankel and her director of business operations were on their way to a party. She unwrapped a hard candy and sucked on it thoughtfully. Though Frankel is forty-four, with a five-year-old daughter, she has the skinny-but-busty figure more commonly associated with lingerie models and comic-book vamps than with middle-aged parents. As is often the case with Frankel, the party was not strictly for recreational purposes. She was promoting a line of premixed, low-calorie alcoholic drinks called Skinnygirl Cocktails. ….[READ]

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s