Nudge for safer cars

Volkswagen launches latest safety innovation designed by children via Colenso BBDO NZ

In 2014, Volkswagen was the biggest R&D spending company in the world, investing US$13.5 billion. Much of this focus is on safety. And while Volkswagens are undoubtedly getting safer and safer it is still driver behaviour, mainly speeding, that is the single biggest cause of road crashes and most significant factor in determining whether a crash will be fatal. VIEW THE CONCEPT. Dangerous decisions on the road occur due to momentary lapses in judgment. Our rational, responsible selves take a backseat to the irrational person racing to a meeting, or overtaking a frustratingly slow driver. The Volkswagen Reduce Speed Dial experiment aimed to disrupt behaviour at this critical moment. ….[READ]

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