Is transparency always better?

StubHub gets snubbed after publishing full prices

So much for that approach: StubHub, the online ticket reseller, has bagged its all-inclusive pricing model. Seems ticket buyers don’t really like the full truth, even if they ask for it. The plan, first instituted in January of 2014, factored all fees into the stated price of a ticket. StubHub’s research showed that buyers want transparency. But the move cost StubHub, the industry leader, market share. Some ticket brokers said their StubHub business dropped by as much as half. The problem was that few of StubHub’s competitors matched its new pricing model, so StubHubs tickets looking pricier by comparison, says Curtis Cheng, CEO of DTI Management. Cheng operates Dreamtix, a service that facilitates the sale of tickets to live events across multiple marketplaces. ….[READ]


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