How to apply neurosciences to marketing

Better Customer Engagement Through Neuroscience: Speaking with Roger Dooley

A self-described serial entrepreneur, Roger Dooley knows what it takes to make a business succeed, and he believes it starts with a deep understanding of the customer. He is the author of Brainfluence: 100 Ways to Persuade and Convince Consumers with Neuromarketing and recently spoke with us about his work. You can read Part 1 of our conversation here. In Part 2, we discussed how the latest brain research can lead to new ways to understand and engage customers. he CX Report: What is neuromarketing? Roger Dooley: Different people have various definitions for neuromarketing, but to me it means any use of our understanding of how human brains work to do a better job of marketing. ….[READ]

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