How Beach Boys make a pricey buy more palatable

Background music may influence your spending habits

Background music in restaurants and stores may be having a more profound effect on you than you think. In a new study, researchers placed 10 volunteers in different rooms with music from one of three regions—the United States, China, or India—playing on loop. Each participant then perused a menu for 5 minutes with 30 dinner options (10 from each country). The scientists then asked them to recall as many dishes from the menu as they could, and then choose one to “order.” Participants better remembered and chose dishes that reflected the music they had listened to before looking at the menu, the team will report in an upcoming issue of the Journal of Retailing. ….[READ]


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