Misleading pricing tactics

The top tricks supermarkets use to confuse customers

The UK’s leading supermarkets are guilty of “poor practice that could confuse or mislead shoppers,” according to an inquiry by the Competition and Markets Authority. Its three-month investigation was launched following a “super-complaint” by consumer group Which?, which set out details of “dodgy multibuys, shrinking products and baffling sales offers”. UK supermarkets criticised over misleading pricing tactics As the CMA announces a series of recommendations to bring more clarity to pricing and promotions, we take a look at the top tricks supermarkets play on consumers. 1. Seasonal offers. Higher prices only applied out of season, when consumers are less likely to buy the item. ….[READ]


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