Conspicuous consumption

How Nike Turned Running Shoes Into Fashion

The first Nike shoes were made in a waffle iron. The running field near the Oregon home of the runner and trainer Bill Bowerman was making a transition from cinder to an artificial surface, and he wanted a sole without spikes that would give him, and his trainees, needed traction as they ran on it. The three-dimensional lattice of the iron offered an answer, at least as far as the shoes’ soles went. As for the rest of the design, at least at first? It was utilitarian: made by runners, for runners, and concerned mostly with making their wearers lighter, and thus faster, on their feet.That Nike is now one of the biggest and most recognizable brands in the world is largely the doing of Bowerman’s partner, the man who recently announced his retirement from the company: Phil Knight. ….[READ]

Advertisements

6 thoughts on “Conspicuous consumption

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s