Paying people to quit smoking

It’s one of those things that I think we consider too rarely: paying patients to be healthier. After all, we have no problem penalizing them for being unhealthy (ie wellness programs). But the latter is totally accepted, and the former is often considered ridiculous. But here’s the NEJM with a study to change your mind. “Randomized Trial of Four Financial-Incentive Programs for Smoking Cessation“: BACKGROUND: Financial incentives promote many health behaviors, but effective ways to deliver health incentives remain uncertain. METHODS: We randomly assigned CVS Caremark employees and their relatives and friends to one of four incentive programs or to usual care for smoking cessation. ….[READ]