Nudging people to vote Conservative

How Behavioural Economics Won the Conservatives the Election

The Conservatives won a majority in the 2015 general election. It surprised everyone. But the main question is how? I feel the answer lies in a field of behavioural economics called ‘choice architecture’. Choice architecture is about creating environments which nudge people to make certain choices. The creator of the environment is the choice architect. In the election the architect was Lynton Crosby, strategist for the Conservative party. There are 5 key elements of good choice architecture – 1: Incentives A decision maker needs to know what’s in it for them. A voter who supported the Conservatives primarily received one thing, a “long term economic plan”. It was something drummed into the electorate from the outset. ….[READ]


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