How much popular is behavioral economics?

behavioral

From “Economic Man” to Behavioral Economics

When we make decisions, we make mistakes. We all know this from personal experience, of course. But just in case we didn’t, a seemingly unending stream of experimental evidence in recent years has documented the human penchant for error. This line of research—dubbed heuristics and biases, although you may be more familiar with its offshoot, behavioral economics—has become the dominant academic approach to understanding decisions. Its practitioners have had a major influence on business, government, and financial markets. Their books—Predictably Irrational; Thinking, Fast and Slow; and Nudge, to name three of the most important—have suffused popular culture.So far, so good. This research has been enormously informative and valuable. Our world, and our understanding of decision making, would be much poorer without it.
It is not, however, the only useful way to think about making decisions. ….[READ]

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