How to survive Friday without alcohol


Experiments in Sobriety

Several years ago, Chris Raine, a young Brisbane professional working in advertising, was asked to come up with a proposal for a youth-oriented campaign against binge drinking. After pitching a few ideas, he was disheartened to realize that none of them would have any effect on changing his own drinking behavior. This got him thinking: Why had it become socially acceptable for his Gen Y peer group to spend every weekend alternating between being drunk and hungover? He wondered what it might be like to spend time in what he calls “that vast unknown land of sobriety.” After a breakup, and a blowout New Year’s Eve, he decided, at 2 A.M. on January 1, 2009, to give up drinking for a year. ….[READ]


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