Customers are researchers

camper

The Psychological Motivations of Today’s Buyer and the Paradigm-Shifting Result

The better we understand our customers, the better we become at conversion optimization. Although the digital age has given rise to new forms of marketing, it has not fundamentally changed human psychology. Regardless of how digital marketing innovations change, we can still depend on the findings of psychology to support powerful conversion optimization techniques. I want to explain how an understanding of your customer’s psychological curiosity can change how you approach your marketing initiatives. Prepare for some pleasant surprises and rude awakenings. Customers are researchers. Satisfy their need for information. If you think that your customers are stupid, you’re stupid. ….[READ]

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