Are gain-framed better than loss-based messages?


What Motivates People to Make Healthier Lifestyle Choices?

Did you make any New Year’s resolutions? If you are like millions of Americans, odds are that you have already broken your resolutions. What is the secret to making resolutions and healthier lifestyle choices that stick? A Cornell University study released yesterday offers new insights that can help you create a personalized inner-dialogue and messaging strategy that will motivate you to make healthier lifestyle choices every day. The new study (link is external), “When Do Gain-Framed Health Messages Work Better Than Fear Appeals?” was published in the journal Nutrition Reviews. This study was co-authored by Brian Wansink from the Dyson School of Applied Economics and Management at Cornell University and Lizzy Pope, who is now with the Nutrition and Food Sciences Department at University of Vermont. ….[READ]


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